Financial Services

Client:  TSYS, one of the world's largest credit card processing companies

Issue:  TSYS needed to objectively determine the strength of its relationship with its worldwide set of clients, including major banks and private-label card issuers in North America, Europe, and Great Britain. 

Methodology:  Using M³, our proven Multi-Mode Methodology, clients were first invited to participate in a detailed online survey, then given the option of responding via phone or fax.

Research ROI:  Research revealed the overall customer experience with the company, breakdowns by line of business, and by individual accounts (where confidentiality was waived by the client).  The process continues to validate key areas of strength and prioritize areas for possible improvement, identify accounts that need immediate attention, and highlight a set of accounts that can serve as the brand's Ambassadors. 

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